This is what guests can expect from us moving forward." There are many elements that distinguish the restaurant from its sister locations. The designers at the Rockwell Group said "We've spent over ten years perfecting what TAO represents…This isn't just a 'second location' of TAO in NYC it is the next iteration of our brand.
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The LAB utilized 3D projection mapping software to wrap the animations around the sculptural form, allowing Quan Yin to seamlessly transform before guests. Moreover, they developed several animations for Quan Yin, a 20’ statue in the main dining room. They used materials that combine raw and industrial components with rich and lush vintage Asian details in the space.
They were inspired by Asian heritage and culture to create a design that was based on a Gotham speakeasy with an Asian sensibility. The ambition of the LAB is to explore, experiment, and demonstrate interactive experience augmented with digital technology in objects, environments, and stories. The seamless synergy of technology, craftsmanship, and design is reflected off environments that combine high-end video technology, handmade objects, special effects, custom fixtures, and furniture. The LAB is a part of the larger Rockwell Group family, which has been working for more than 25 years on the architectural and interior design of projects ranging from museums, to exhibits, restaurants, hotels, and theaters.
The Rockwell Group, an international architectural practice, designed the restaurant in late 2013 as the second Tao in NYC.
The Tao Downtown is a luxurious restaurant located at 92 Ninth Avenue on West 16th Street, New York.
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